This just doesn’t sound like a good idea to me.

CHICAGO – Advice about soft drinks and health from one of the nation's largest doctors groups will soon be brought to you by Coke.

The American Academy of Family Physicians has prompted outcry and lost members over its new six-figure alliance with the Coca-Cola Co. The deal will fund educational materials about soft drinks for the academy's consumer health and wellness Web site, http://www.FamilyDoctor.org.

Source: Family doctors group loses members over Coke deal – Yahoo! News