The first thing I thought when I read this was that there’s no way a company in the U.S. would try a stunt like this due to legal concerns:
2. Burnout 2: Now with Real-life Fatalities
Acclaim was already a Hall of Famer in the Museum of Messed Up Wackness (from that time it tried to desecrate the graves of the poor) when it said "Screw it, let's just start killing people!" Acclaim offered to pay the speeding fines of everyone in the UK for one day, and if there's a worse idea than "let everyone in the country ignore the speed limit," it's "let everyone in the country whose main driving experience is playing Burnout ignore the speed limit."It also implied that the only possible downside of a speeding ton of barely controlled metal was a fine, and maybe having to replay the level (assuming that every pedestrian you hit on the way into the wall had saved recently). It was the most irresponsible stunt possible short of connecting random PlayStation controllers to real cars.
What's truly terrifying about this are the implications: Somewhere in Acclaim was an executive with control over hundreds of thousands of dollars, and when asked "what if we encouraged all the asshole boy racers in the country to speed on the same day?" he signed a great big check and said, "I see no possible problem with that." If Acclaim made Counter-Strike we'd have a new suspect for 9/11.
Source: GameSpy: Disastvertising: The Worst in Gaming PR - Page 2
The second thing I thought was that I’m glad our legal system prevents companies from doing things like this in the U.S.


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